Lauren Townsend is a 2012 graduate of Elon University with degrees in Journalism and Strategic Communications. She started Sassy Sweetheart, a lifestyle blog, in 2010. Since then, she has gained a following using social media and creating a personal brand. Blogging proved to be a good lesson in branding, web design and marketing.
Lauren is currently working on annual meeting publications at the American Society of Hematology where she works with authors and typesetters to coordinate manuscripts and publishing schedules. Before that she was working for Community Associations Institute on a contractual basis, where she moved from a database position to an editorial and design position. She edits and redesigns course books for the education department in addition to auditing classes and various administrative duties.
In the past, she has interned with KaBOOM!, Pace Communications, Little Pink Houses of Hope and Carolina Parent Magazine, giving her both non-profit and publishing experience. In these internships she gained database, writing/editing, event planning and social media experience.